Thursday, March 13, 2008

What's in a Name? Quite a bit, actually


When we were in England we went to the deadening town of Milton Keynes, a place that was purpose-built for the overflow from London (I think). It struck me as an unpleasant place to live when I went there more than thirty years ago. It hasn’t improved, in spite of having one of the longest malls I’ve ever been in.
But I only mention Milton Keynes because there was a stall in the middle of the mall (always the poet!) where they were selling Dead Sea Salts. Apparently these are very effective for all manner of illnesses, including psoriasis treatment – which is rather odd, since you’d think that the dead helping the dead wouldn’t really work. Seems it does.
What struck me more though was the name itself. It must have taken some grit to insist that they stick with the word ‘dead’ in giving a name to various facial creams and lotions. Still, the Dead Sea Salts have been regarded fairly highly for many decades, so I suppose they thought they could risk it.
Must be one out of the bag, though.
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