Wednesday, December 30, 2009
1,000 True Fans
I've just been reading an interesting (and long) blog post by Kevin Kelly (cartoon at right) called 1000 True Fans. I was alerted to it by Seth Godin a few days ago. The Kelly post is actually more than a year old, but suddenly seems to have taken on new life, possibly because Godin 'advertised' on his blog.
Anyway what Kelly has to say is that those artists who are probably never going to make it big-time -or perhaps don't even have the inclination to do so - may, however become well enough known by focusing their attention on 1,000 'true fans.' (Plainly 1,000 is a round number and doesn't have to be adhered to.) Not only will these fans support them financially, but they will keep the artist in a manner which allows him or her to work solely at their art, rather than trying to hold down a day job as well.
These true fans don't have to spend up large to keep the artist going; they may spend only a $100 a year. But that figure by 1,000 adds up to a reasonable sum - in fact most artists probably wouldn't need as much as that to survive comfortably (or to pay their low cost health insurance.)
As I said, the post is long, and there are two subsequent posts that offer further thought on the subject. It's not an original idea from Kelly - he tells us about others who've discussed the possibility before - but he pulls the thing together.
I found one other thing on Kelly's site which I thought was worth sharing. Just when you thought you knew everything about the World Wide Web (does anyone call it that anymore?) here's a different take on it...