Tuesday, December 15, 2009

What Matters Now


I've quite often quoted or mentioned Seth Godin in this blog. He's an entrepreneurial kind of guy with a whiz of a brain and plenty of ideas - so many in fact that you could be excused for thinking he has too many. He's a bit like someone who's always throwing seeds around - virtually anywhere will do - and expecting that a good number of them will come up in the harvest. Sure some of them fall on rocky ground, some in poor soil, but there are so many going that at the end of the day you'll have something. (He'd probably argue with my analogy - he gives the impression of aiming to make his ideas hit the target every time.)

Sometimes he can be annoying in his blog posts; sometimes I think he's just plain wrong about what he's said (not often, mind you); sometimes he's not talking to me, and that's fine.

Anyway, all this is by way of introducing his latest 'book' - ebook, that is. It's called What Matters Now and you can download it. The book isn't by Godin himself, although he's had a big hand in it: it's written by some 60 or 70 authors who each contribute a page (a screenful, in other words) and who each take some word (parsing is the one I happen to be looking at just now) and reflect briefly on it, in all sorts of creative ways. Some of the pages are 'normal,' many are colourful - some are handwritten. Some are focused on marketing (Godin's speciality) most are not.

Much of what is here will be quoted in the future all around the Net; in fact, this book is already written about on blogs all over the place. This is just one more post to add to the mix.

Incidentally, can that photo be real? It's ubiquitous on the Net, but it has a slightly doctored look about it. Perhaps it's just making the most of the uniqueness of this particular face...
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