Tuesday, August 10, 2010

Topsy Turvy!

One of my former customers who now lives in Australia, sends a note about his latest blog posts most weeks.  This particular blog (The Inspiration Room) has wide range of media material on it, but the particular section that comes up relates to videos and stills from advertising campaigns - ones we never see here in NZ for the most part. 

In a recent post he put links to a couple of videos from Johannesburg.   One was part of an ad campaign, the other a longer follow-up.   They relate to the Topsy Foundation which works with people who have HIV AIDs.   In the ad, a woman called Selinah is seen deteriorating from a healthy state to advanced AIDS.   But in the follow-up she is once more healthy, with normal weight.   The only difference is she's having to use a stick to get around. 

The reason she's healthy again is that she's had anti-retrovirals (ARVs) administered.   The AIDs symptoms are virtually reversed. 

You can see the two videos on the Topsy site.
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