Thursday, December 05, 2013

Click here

I remember being told some years ago now that to write click here in a blog post was really old hat, and rather amateurish, and that you should make the need for clicking more informative, more inviting, and less obvious.  Curiously enough, in spite of that advice, and its apparent authority, writers of blog posts and articles on the Net still use click here ubiquitously.  (Ubiquitously is one of my all-time favourite words, but it's not as popular on the Net as click here. Actually ubiquitous is far more popular than ubiquitously - but I digress, though before I do, how this for a sentence: When looked for with proper binding, the previously ubiquitous pentaquarks disappeared.)

Back to click here, as in (Click here to read the full decision) which will take you to the most recent decision in the Author's Guild's case against Google's library book scanning project. 

This click here will take you to the full transcript of Joss Weldon's Equality Now speech. I'll let you discover now what equality he's discussing.  

This one is self-explanatory, as some click heres are: (Click here to read the profile on Smashwords in Forbes Magazine).  This heads in the direction that the original 'authority' expected - the one I mentioned in the first paragraph.
 
You can Click here 2013-07-07 to listen to Nadia Bolz Weber's sermon on What a lousy idea it is for other people to be the source of our peace. Weber always has something edgy to say in her sermons.

And finally, here's a long introduction to a piece by Karl du Fresne, which ends with a definite click HERE:
 Karl believes that the Australian ownership of most of our newspapers has significantly contributed to the decline, but he also blames the ‘feminisation’ of media content. “Before the feminist lynch mobs assemble, I should explain … it’s not female journalists I’m concerned about – far from it – but the creeping feminisation of newspaper content. By this I mean the increasing proportion of newspaper space devoted to ‘soft’ topics – fluffy human interest stories, gossipy items and lifestyle-oriented content better suited to women’s magazines. Some call it lattĂ© journalism. In metropolitan papers especially, cafĂ© reviews and profiles of celebrity chefs, fashion designers, baristas and TV personalities have displaced investigative reporting and traditional ‘hard’ news about events and issues of importance.” To read Karl’s excellent analysis, click HERE.



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