Thursday, September 27, 2007

The price is right!

I’ve mentioned before how we used to sell books on the Net when I ran the bookshop, and how we never quite found the ideal software setup for making direct sales available to people via the Net. Everything had to be handled by email: the customer’s initial inquiry, the acceptance by us of the purchase, the information about when the book would be sent out, and how it would be paid for, and so on.

This was fine in one sense, in that it meant we had real contact with the customers, and they knew they were dealing with a real person. For many people that’s preferable to dealing with machinery on the Net. But equally, if we’d been expanding, we would have needed to make sales via some sort of shopping cart software, and that would have meant finding a system that was economic, would accept major credit cards online, had tech support, had a design that fitted in with our ‘look,’ and that was user-friendly. Rather like the company that’s provided me with this nice big logo!

I always look at the price of things before I look at the features. If the price isn’t right for me, nothing else much matters. In this instance, this product would have suited us down to the ground, as the price for the most basic level is still very good. Or to put it another way, what you get for the basic price is most of the software.



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