Tuesday, June 08, 2010


This video is actually an advertisement, though it's not obvious - as with so many ads - that it's an ad until near the end.

It has a nice humour to it.

It was made for Gautrain, a modern rapid rail and bus service for Gauteng in South Africa, which opened its doors on June 8. The new service is being promoted with “Wind”, a commercial directed by Keith Rose from Velocity Films. [Thanks to Duncan Macleod for alerting me to it. Duncan has a blog where he focuses on innovative advertising.]

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