Friday, December 17, 2010

Getting fame in perspective

Unless you're running for something that requires a unanimous vote, it's a mistake to focus on the frowning guy in the back of the room or the dolt who doesn't get your subtle references or the miser who isn't going to buy from you regardless...

You're on the hunt for sneezers, for fans, for people willing to cross the street to work with you. Everyone else can pound sand, that's okay. Being remarkable also means being ignored or actively disliked.

From Seth Godin: Lady Gaga and me

Incidentally, I had no idea what a 'sneezer' was in the context, so it was helpful to find this definition: Sneezer: An online marketing slang term coined by Charles Nicholls, founder of SeeWhy, to describe any customer that spreads your offers and promotions through social networks. Social networking sites make it incredibly easy for your "sneezer" customer to share promotions and positive word-of-mouth marketing about your business in a single click with his or her network of friends.
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