This is what the site says about itself:
The Play It Strange Charitable Trust was established in November 2003 for the purpose of encouraging young New Zealanders to develop interests and skills in songwriting and musical performance. The Trust intends running a range of programmes across New Zealand to achieve its purpose.
For the first time in our history, we have a popular music industry where local artists singing original songs are outperforming the Anglo-American imports. And this celebration is happening at all levels. From the Beehive to the church hall, from the decile 1 school to the Aotea Centre, NZ music is coming across loud and clear.