Thursday, April 19, 2007

Wii Wii Wii, all the way home.

What an unfortunate word ‘Wii’ is. It’s one of those instances where a word that’s fine in one language is absurd or even politically incorrect in another. US marketers have had a few occasions to regret the use of words they’ve sent overseas as product names.
A fellow blogger sent me a link to his site where he’s also got a link: to a Utube video called Wii Dancing. It’s completely politically incorrect, and uses the f-word (unfortunately) a few times in the subtitles. But apart from that it’s absolutely mad: a collection of male and female dancers in bright costumes going full bore on the side of a hill. It’s probably a Bollywood musical clip originally, but it hardly matters what it was. The subtitles have turned it into a daft song about using Wii. On the musical side it’s Busby Berkeley gone barmy, and makes Gene Kelly stomping around getting his feet wet in Singin’ in the Rain look positively tame.
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