Sunday, July 22, 2007

Stats and research

I read that in NZ they’ve decided to make Government statistical information much more readily available. A good thing too, since both businesses and charities and all sorts of other groups can better plan for the future.

Coincidentally I’ve just come across a group on the Net who seem to do something similar, though they get their information through market research rather than stats. They produce a number of reports on diverse subjects, such as customer loyalty, hotspot reports on places such as Mexico, the Hispanic market, what colour is and isn’t, consumption trends in China and so on. They also produce two regular reports, one on change, and the other on the latest market research.

The company is called Synovate, and they class themselves as ‘an agency with a boutique feel that offers global capabilities.’ In other words, they’re not a large organization, but they produce big results, and have a big vision. At least, that’s what I think they’re saying!

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