Friday, July 20, 2007

Watch it at Home

Cinemas around the world are now providing lounge chair type seating for their customers, presumably for two reasons: firstly, their old style seating, where you were often jostling elbows with other customers wasn’t comfortable, and there was seldom enough room for people with long legs. Secondly, many people feel more comfortable in their own lounge at home, watching a DVD – even more so if they have surround sound and all the trappings such as a wide screen.
The problem for cinema owners is that it is more comfortable in your own home. You can stop the DVD any time you like and go to the loo, or make a cup of tea, or answer the phone. You can even keep your cellphone on. If the children fall asleep, you don’t have to miss half the movie; you can leave them where they are, or shuffle them off to bed and come back for the rest of the movie later. In line with the comfort aspect, some companies now make home theater seating, the sort of seating that even the luxury cinemas don’t provide. Full on armchairs, that can be swivelled to suit how you want to sit, and on top of these, a whole range of accessories for people who are mad enough to pay for things around the house, but not keen to pay ordinary cinema prices!
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