"Being atheist is a bit like being gay."
From an interview with Giles Hattersley, first published in the Sunday Times in relation to Dawkins' new book, The God Delusion.
Actually I suspect being atheist is worse than being gay, because there are probably far fewer atheists, in truth, than there are gays.
And here he is on the use of 'bright' as a word to use instead of 'atheist'.
"A triumph of consciousness-raising has been the homosexual hijacking of the word "gay". I used to mourn the loss of gay in (what I still think of as) its true sense. But on the bright side (wait for it) gay has inspired a new imitator, which is the climax of this article. Gay is succinct, uplifting, positive: an "up" word, where homosexual is a down word, and queer, faggot and pooftah are insults. Those of us who subscribe to no religion; those of us whose view of the universe is natural rather than supernatural; those of us who rejoice in the real and scorn the false comfort of the unreal, we need a word of our own, a word like "gay". You can say "I am an atheist" but at best it sounds stuffy (like "I am a homosexual") and at worst it inflames prejudice (like "I am a homosexual").
Paul Geisert and Mynga Futrell, of Sacramento, California, have set out to coin a new word, a new "gay". Like gay, it should be a noun hijacked from an adjective, with its original meaning changed but not too much. Like gay, it should be catchy: a potentially prolific meme. Like gay, it should be positive, warm, cheerful, bright.
Bright? Yes, bright. Bright is the word, the new noun. I am a bright. You are a bright. She is a bright. We are the brights. Isn't it about time you came out as a bright? Is he a bright? I can't imagine falling for a woman who was not a bright."