Tuesday, February 09, 2010

Twitter effectively

Tamara Erickson is a regular writer on the Harvard Business website. In a recent piece called Are You Fun to Follow on Twitter (it's interesting to note that the Yanks don't appear to have heard about the move towards not capitalizing the first letter of each word in a headline) she notes that Twitter can be used effectively if you think about why you're using it. And she's not just talking about businesses - her ideas apply to the personal use of Twitter too.

Here's how she concludes her article:
  1. Don't report banal details. Unless you're observing a true breaking news event (and note: this term does not include what you or your child ate for lunch), skip it.
  2. Do interpret your experiences. How do they make you feel? What do they mean to you?
  3. Do share the oddities you observe. Look for things that seem unusual, out-of-place, surprising.
  4. Do share things you love - quotes, phrases, descriptions of events that brought joy to your day.

Slow down, enjoy. Listen to the world's music. Share the best of your experiences, but remember, 140 characters is a unique format — more like poetry or Haiku than news reporting. Using it well requires our thoughtful attention.

[My italics in point number 2]

And here's a curmudgeon on the same topic, from the same site.

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