Trio sets

I was just telling someone on Twitter today that my first fiancee broke off our engagement on the minuscule pretext that I ate apples too loudly. I think the real reason was that her brothers had arrived from South Africa to warn her off matching herself up with a no-hoper from NZ, and any excuse was good enough. Ce la vie.

Why do I mention this, because you can get trio sets from Reeds.com. Okay, you say, what are 'trio sets'? Are they string trio players doing a 'set' of popular classics? Not quite, I reply. In fact, all I know is that trio sets have something to do with engagement rings,

A bit more investigation shows that the trio consists of an engagement ring for the fiancee, and a wedding ring each for the bride and groom. Obvious, really. Naturally they come in diamonds. What else?

Now here's a marketing idea. And it would be an encouragement for the young couple to stay together too. Each major wedding anniversary - the silver, gold, ruby, etc - would be commemorated by yet another ring for the bride that fitted the original trio set. If the groom was keen, he could have one too. They probably wouldn't run out of fingers...

Every three seconds? A little bit of hyperbole?

The world is awash with e-books and their ilk. It's reported that Steve Jobs (not him personally, but him as a kind of entity) is selling an iPad every three seconds. I find that just a little incredible as a stat, but I've been surprised by stats before. Let's see what that actually means in real terms.

There are 86400 seconds in a day. Divided by three, that says that Steve is selling 28,800 iPads a day. Really? In a week, he'll be selling 201,600. In a thirty-day month, he'd be selling, 864,000 of the things, if my calculations are right. That's ten times the number of seconds in a day. An interesting bit of number play.

I suppose that's possible. And I suppose it's possible that Jobs and co can churn out that many from their production line, wherever that is, and that teenagers in need of acne treatment and saga generation people in need of new dentures can both discover the joys and wonders of the iPad idol. (Sorry, did I say 'idol'? Surely not.)

Seth Godin, from whom I got the stat about the three seconds, is obviously a fan of the Kindle, and has written a post suggesting ways in which it might forge ahead of its competitor. And of course the Kobo has just arrived on the NZ market, from Whitcoulls, of all people. (Perhaps the most innovative thing they've got involved with in along time.) Check out their site or check out Whitcoulls ebooks selection. I can't say the prices impress me much; I think I thought they'd be rather cheaper than they are. SuperFreakonomics, for instance, is showing at NZ$29.95. You might as well buy the book.

Facing the Fear

An extract from an interview with Seth Godin.
The interviewer was Gretchen Rubin on The Happiness Project - a blog with the subtitle: A chronicle of my attempts to test-drive every tip, principle and scientific study that promotes happiness. (Hmmm - happiness is scientific?)

Back to Seth:

"There are two secrets to creativity:

1. Understand that there's no gene for it. No cultural or family history required. Creativity isn't a gift from above, it's something that everyone is capable of.


2. The only thing that prevents your creativity from showing up is fear. Fear of being laughed at, fear of being wrong, fear of seeming uninformed. So many creative exercises and habits revolve around overcoming that fear.

For me, the single best thing you can do to become more creative is to be wrong more often. Creative people are wrong all the time (look at Apple's long string of failures). The goal is to create a safe place to be wrong, a way to be wrong without destroying yourself. The more wrong I am, the more often, the better I seem to get at being creative."

I can certainly agree with Seth about the fear aspect: it's very easy to think 'no one will like this - I'm going to make a fool of myself [especially when it comes to acting, or performing my own music] - this stuff isn't as good as so-and-so's' - and more. It's something you have to keep stepping up on top of and ignoring.