Showing posts with label jargon. Show all posts
Showing posts with label jargon. Show all posts

Sunday, December 19, 2010

Words and knives

If I said to you the phrase, Spyderco salt, would it mean a thing? Well, you might be one of those clever people who know everything, or you might be someone who resides in the United States (the country my youngest child, my younger son, is travelling to at this very minute - literally) and therefore you might be familiar with Spyderco.

Spyderco are a company that specialises in knives, in a big way. Every possible kind of knife you can imagine needing is available through them. Their 'salt' range relates to knives used in the fishing industry, as far as I can tell, (you can see an example on the right).

But what I found interesting on their site was their knowledge page, where they not only have a glossary of terms, a list of the types of handles, the blade coatings, the clips and much more, they have a section called 'blade shapes.' Like the jargon of any specialised group the words in this section are fascinating in themselves: a drop point blade, a hawkbill, the Wharncliffe blade and the swedge. Here's the definition of the last on that list: Also called a false edge, it is a ground edge on the back of the blade's spine, that is chamfered, or non-sharpened. It removes weight from the blade and can change the blade's balance and penetration performance and appearance.

When you work in a particular field, the jargon becomes second nature - as a musician of many moons, I speak a lingo that's extremely familiar to me, and to a number of other people I'm associated with. However, to those outside the circle, much of this language has no meaning, because the words just don't have a connection with their lives. (Consequently, whenever a musical question comes up on Who Wants to be a Millionaire, I always find it easy - not so the contestant necessarily.)

One of my friends at church this morning came out with an entirely unfamiliar word in passing conversation - he delighted in it, but I can't remember it at the moment at all (!) However, during the week I came across two other unfamiliar words which I have remembered: 'eclogue' and 'intinction.' I'm not sure how I'll drag them into everyday conversation (although they did make an appearance on Facebook) but I'm doing my best to remind myself of their existence by dropping them into places such as this blog.

English is a fascinating language, and continues to grow by leaps and bounds as we create more and more of our words based on older ones or by finding new ways of expressing something, or by pinching words from other languages and making them our own (as we're doing increasingly with Maori words).

Robert McCrum, writing in the Guardian recently, reminded us that about 350 million people worldwide speak English as a mother tongue. According to the British Council, the number learning English will hit 2 billion in the next 10-15 years. That's a third of mankind. But what is perhaps more interesting still is that the Oxford English Dictionary lists about 500,000 words. A further half million technical and scientific terms remain uncatalogued. By contrast, German scores a vocabulary of 185,000 words, and French fewer than 100,000, including such Franglais as le snacque barre and le hit parade.

500,000 words, without counting all the technical and scientific jargon. I'd have needed to have learnt more than twenty words a day for every day of my life to catch up with all those, let alone all the words that aren't included in the dictionary. Eclogue, swedge and intinction will have to do for the present.

Thursday, June 10, 2010

Jargon

The use of jargon can be very off-putting for someone who isn't in the know. Sometimes it seems that it's used just to keep people at a distance, those who aren't in the 'club' as it were. Scientists are very strong on jargon, though I suspect it's often because they forget that while they understand the stuff, many people don't. Hence the frequent confusion that arises when scientists present something in a paper and a media person tries to interpret it. 'Research studies show....' pronounces the media person, and proceeds to present an entirely garbled version of what the studies actually did show.

All this by way of a long introduction to seeing a website in which I barely understood what was being offered at all. I came to it via this link 'sell merchant account' and when I checked the page out was greeted with the following piece of in-house jargon: .... pays 30% of ongoing recurring revenue from all sources of income from credit and debit card processing, and Authorize.Net gateway fees, including revenue from chargebacks, returns and monthly fees! This is the most rewarding reseller program available.

I've read this a few times now, and obviously it means something, but for the life of me I'm not sure what. The next paragraph isn't much help: ...has the flexibility to offer both "Interchange-Plus" pricing for your established high margin merchants, and "Two Tier Billing" for your new clients, thereby increasing retention and profitability. Strengthen your relationships with your clients with our outstanding customer support.

Plainly I need to check Wikipedia out to discover what 'chargebacks', 'gateway fees', 'interchange-plus' and the like all mean. Because there's so much jargon in these paragraphs, there's nothing left to allow you to figure out the meaning unaided.

As a child I would skip over words I didn't understand, because frequently you'd get the general drift if you kept reading. Consequently there are still some words that mean nothing to me: pejorative is one particular example. Even though it was explained to me recently, in context, it still hasn't stuck! I'm going to have to make some real effort with it, obviously.

Thursday, April 19, 2007

Looking after the customers

Enterprise-level features
Lead management
Website analytics

Maybe these three phrases leap out at you and you know exactly what they mean. I’m not sure that I do. They’re the kind of phrases where I think I know what’s being said, but have that niggling feeling that my mind is trying to glide over them because they’re not entirely clear to me.
I picked them out at random from a website that deals in customer relationship management. (There we go again: doesn’t that just somehow seem to be not quite the English you know and love?) This website, AIMpromote.com, has a page that shows all the ways in which it’s superior to two other sites. I checked out both these sites, and in fact, AIMpromote is definitely superior in being clearer in its use of English. That’s a plus, especially as they’re the ones I got these phrases from. (One of the other sites offered a ‘news’ item, which turned out to be a dull jargon-filled piece of stuff which my mind definitely refused to read.
But AIMpromote is also superior in its features, of which there are over fifty. The other two sites have lots of crosses where AIMpromote has nothing but ticks.

Read those phrases again, consecutively:
Enterprise-level features
Lead management [of]
Website analytics [into]
Customer relationship management.

There! That’s better, isn’t it? They just needed a bit of context.