Monday, December 03, 2007


While we were in England we became customers of the bank, HSBC. They’re huge in the UK – from the moment you get into the airport you’re bombarded with their ads. They’re doing a campaign at the moment which has two photos, both shown twice. Across the two photos will be two opposite words, like ‘modern’ and ‘traditional.’ And then across the copies of the photos, the same words are shown but on the opposite photos. It’s a nifty ad idea, and works pretty well, though I’m not entirely sure what it tells me about HSBC.
Anyway, HSBC turned out to be an excellent bank, and overall we were well pleased with them. One of the best deals they offered while we were there was no interest on our credit card. In fact, if it was possible, I’d do a Credit Card Balance Transfer (as its called in bank parlance) from my other cards so I could take advantage of the no interest terms. Although it may not apply to transfers. Anyway, HSBC is good value, and their customer service is excellent. In every branch we went into we found well-trained staff who were only too willing to help.
My only complaint about them, perhaps, is that their branches are pretty thin on the ground in Europe, where I could have done with their help more than once, especially when my wallet was stolen.

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