I love Joe Quinnan's rant on change: Books, I think, are dead. You cannot fight the zeitgeist
and you cannot fight corporations. The genius of corporations is that they
force you to make decisions about how you will live your life and then beguile
you into thinking that it was all your choice. Compact discs are not superior
to vinyl. E-readers are not superior to books. Lite beer is not the great leap
forward. A society that replaces seven-tier wedding cakes with lo-fat cupcakes
is a society that deserves to be put to the sword. But you can’t fight City
Hall. I also believe that everything that happens to you as you grow older
makes it easier to die, because the world you once lived in, and presumably
loved, is gone.
Some
of it is hyperbole, but there's an element of truth in it all.
Corporations - but even more so, governments - have a great tendency to
change things for the sake of change, and certainly without consultation.
And how much battling can you do in life, especially when the things being
changed aren't really hugely important in eternal terms?
And
here's another delightful rant: Charlie Brooker writing an article in which
he claims he's going to strangle everyone on the planet...
And for the sake of
transparency, in case the powers-that-be are reading: this is categorically not
a joke. I am 100% serious. Even though I don't know who you are or where you
live, I am going to strangle you, your family, your pets, your friends, your
imaginary friends, and any lifelike human dummies with haunted stares and
wipe-clean vinyl orifices you've got knocking around, perhaps in a secret
compartment under the stairs. The only people who might escape my wrath are the
staff and passengers at Sheffield's Robin Hood airport, because they've been
granted immunity by the state.
I love that phrase: lifelike human dummies with haunted stares and
wipe-clean vinyl orifices. It's a beautiful piece of writing, even if it's nonsense.
Which brings me to cheap vinyl banners, which are described by their makers as built to stand up to the elements, though they do wear with time. Isn't there something slightly awry about that statement? Obviously we want them to stand up to the elements, but in spite of being cheap, we also want them to last forever. That's the way consumers think about material goods: cheap, and permanent. Unfortunately, manufacturers tend to think cheap, and replaceable after a very short period, like two years at the outside. Otherwise we might be out of business.
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