Advertising and silver

Since 2001, Swiss-based not-for-profit organisation ACT Responsible (Advertising Community Together), has been collecting global advertising that 'promotes responsible communication on sustainability, equitable development and social responsibility' in a bid to highlight how the creativity of advertising professionals can be used to address the world's problems.

Among its 2,500 ads from more than 40 countries and 140 award-winning agencies is a striking collection of adverts that focus on environmental and social issues: from deforestation to recycling and conserving water to climate change.

What I think is striking about these ads, apart from their messages, is the way in which they show how modern art (with Salvador Dali as one of the prime movers in this case) has been thoroughly accepted by advertisement viewers. Every one of these ads takes an idea and gives it a surreal twist, often in a humorous way. I suspect Dali would have delighted in the being able to photoshop; it would have given him stimulation even beyond his normal super-charged brain. (Talking of photoshop - in the play, When We Are Married, that I did back in May, there was a line spoken to my character: Why don't you take that little photo shop down in Blackpool again? I always wanted to laugh at this point, but the audience never seemed to get the unintended pun.

Cool, Clear Water

Years ago it was the practice of our local City Council to send plumbers out free if anyone rang up to say their tap was leaking. Eventually some bean-counter decided this wasn’t profitable enough, even though it probably saved the Council hundreds of dollars in terms of water that wasn’t lost.
But in fact I’ve just been thinking today about an area in the water department, as it were, where water is wasted hugely, and not through anything dripping either.
Whenever we turn on a tap to get it to run hot, we waste several litres of water. I don’t know about other houses, but the water to our bathroom downstairs takes at last 30 seconds to come hot, and running the water upstairs takes even longer because it has to go a good deal farther. Of course some people have these instant heaters nowadays, but I would think plenty of other people don’t.
Wouldn’t it be good if somehow that water that we waste while we’re waiting for it to run hot could be set aside somehow? If we could somehow siphon it off and use it later to cool down the bath, or to brush our teeth in, or some other more environmentally profitable approach.
I’ll have to put my inventing cap on (such as it is) and see if I can come up with something.

Photo courtesy of Dan4th on Flickr.com

Tightening the Belt - severely!

In an article in the Otago Daily Times this morning Murray Grimwood says that for our survival as a species we’ll have to live within some tight parameters. He lists five particular things:

replacement population only;
total re-use of resources;
total elimination of pollution;
self-sufficient housing (linked together in energy terms like the Internet);
a halt to physical ‘growth.’

He adds that as a result of following these things we will work less and walk more, weigh less and live more, impact less, conserve more.
My problem with these points isn’t that they’re unrealistic, but rather that a huge percentage of the population, in the Western world anyway, isn’t interested in recycling, living conservatively or considering how they use the resources they have.
I’m fairly recycling-focused, but even I find it hard to think of living within restricted parameters.
And I’m not sure that I agree, if we were to go ‘conservative’ in our progress, (if that’s not an oxymoron), that we would work less. Rather we would work harder at better things, things that involve domestic manual labour for men and women, things we could do with our hands, creative things. And we’d definitely walk more.
My mother remembers walking to Blackhead Beach when she was a child, with her parents. This would be an all day trip, there and back, up hill and down dale, and no doubt they’d be carrying picnic baskets and all the beach paraphernalia.
The other factor is how to make total re-use of resources. Perhaps with oil running out we’ll have a huge amount less plastic to deal with. That would help immensely. It’s one of the least reusable material on the planet.

I can't show you a photo of Blackhead Beach on this blog, because of copyright restrictions, but if you click here, you'll see several professionally-taken ones.