Showing posts with label lager. Show all posts
Showing posts with label lager. Show all posts

Saturday, July 07, 2007

Dear old Stella!

I’ve always been impressed with the Stella Artois ads on television: they tell great stories, with humour, and are clear about what the product is. Now I don’t often go to pubs, not having much reason to when I’m living at home, but since I’ve been in England I’ve been in more pubs than in a long time - probably when I was last in England, in fact. And so today, when the opportunity arose and we were having lunch in the pub with some family members, I thought I’d give Stella Artois a go.
The ads show it as something to be priced above riches, more important than freedom, better than life. Not so. Stella Artois is a moderately pleasant lager, drinkable but certainly not memorable in my opinion. I could have quite happily done with something else to accompany my meal, and I don’t think I’ll be bothering with it again. So much for advertising.