Friday, April 20, 2007

Who's lurking in the fridge?

Some online surveys I’ve done lately have an idea that we somehow view products in human relationship terms. Thus, I’m asked if I would think of milk as one of the following:
A loyal spouse or partner
A fling or flirtation
A trusted friend or confidante
A Distant friend
A close member of the family
A colleague or associate
A complete stranger
An opponent or enemy

Are the people who write these surveys serious? Who on earth thinks of a bottle of milk in terms of a loyal spouse, or a flirtation. Do I really go to the fridge looking for a close member of the family? Would I be surprised to find an opponent or enemy lurking there? Have you ever seen milk as a confidante? Oh, puleease.

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